As you also probably heard, ol’ Thom and Co. have finally accumulated enough hard currency and devout followers to DIY the thing (yes, “DIY” is a verb). They’ve even gone so far as to outsmart those who were just going to steal it from a P2P site anyway. In what could prove to be a new trend in digital rights (mis)management, the googly-eyed scare bears are allowing you, me, and everyone else we know to pick our own price.
Personally, I think the concept is genius. First, consider the number of people who will order the album for download, just because they can pay $2 or $3. Now, consider the percentage of those people who would have ripped “In Rainbows” from his/her P2P site of choice. I would be willing to bet Radiohead make more money selling the album on Radiohead.com for $2/head than they could possible make through a $9.99 download at the iTunes store (you know, that place where sad sots like myself go to not-steal music).
In the words of Devendra Banhart, “I feel just like a child”