I recently had the pleasure of participating in a website redesign for the UF College of Education. We’re pretty proud of the results from the front-end, subjective perspective. But – more importantly – we’re happy with what Google Analytics tells us about traffic to the site.
We have been excited by a lot of the data we have pulled during and since the web redesign process. The most recent fun things I have noticed is the striking difference between traffic to our site since the redesign. For example, the following table represents traffic to the site based on the time periods listed in the top row. The periods represent 13 months prior to the the website redesign, and the time since the new site was launched, respectively.
| Time Period | January 1, 2010 – January 31, 2011 | February 1, 2011 – February 28, 2011 |
| Average daily visits | 371.2 visits/day | 1333.1 visits/day |
| Average time on the site | 00:01:35 |
00:03:27 |
| Average unique page views | 1.44 pages/visit | 4.79 pages/visit |
| Most visits in a single day | 695 (Wednesday, January 6, 2010) | 2,362 (Tuesday, February 1, 2011) |
| Fewest visits in a single day | 116 (Saturday, December 25, 2010) | 687 (Saturday, February 19, 2011) |
| Percentage of visitors who arrived through search engines | 14.3% | 35.4% |
| Percentage of visitors from Gainesville, FL | 51.0% | 33.1% |
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