Our new education.ufl.edu, according to Google Analytics

I recently had the pleasure of participating in a website redesign for the UF College of Education. We’re pretty proud of the results from the front-end, subjective perspective. But – more importantly – we’re happy with what Google Analytics tells us about traffic to the site.

We have been excited by a lot of the data we have pulled during and since the web redesign process. The most recent fun things I have noticed is the striking difference between traffic to our site since the redesign. For example, the following table represents traffic to the site based on the time periods listed in the top row. The periods represent 13 months prior to the the website redesign, and the time since the new site was launched, respectively.

Time Period January 1, 2010 – January 31, 2011 February 1, 2011 – February 28, 2011
Average daily visits 371.2 visits/day 1333.1 visits/day
Average time on the site 00:01:35
00:03:27
Average unique page views 1.44 pages/visit 4.79 pages/visit
Most visits in a single day 695 (Wednesday, January 6, 2010) 2,362 (Tuesday, February 1, 2011)
Fewest visits in a single day 116 (Saturday, December 25, 2010) 687 (Saturday, February 19, 2011)
Percentage of visitors who arrived through search engines 14.3% 35.4%
Percentage of visitors from Gainesville, FL 51.0% 33.1%

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